What Makes Us Different?

Executing a successful Paid Search program means managing all the critical components of running an ad campaign.This includes the selection of media/list, the ad copy and the presentation of the products. What you hear most about Paid Search is the first and critical element of bid management, discovering which keywords to buy and at what price. This may mean throwing out hundreds or even thousands of keywords on the search engines to find a few words that generate a handful of conversions. So much time is spent managing the “long tail” and not enough time on the other, as critical elements of ad text and landing pages.

At Bright Cloud Marketing we take the discovery of strong keywords seriously - but we also review in great detail the ad copy and landing pages of your top, emerging ad campaigns. By concentrating on these campaigns - with active testing - we believe we can generate more revenue and new customers without having to spend more time than is necessary on managing the “long tail”.

We also believe that finding affordable help running Paid Search should not be so difficult. Read on.
Our Solutions - Outsource or Supplement Internal Efforts?