Bright Cloud ScoreCards provide a solid assessment of your paid search program or a detailed review of specific campaigns. Generated on a monthly or quarterly basis, Scorecards evaluate the main elements of a successful program and provide benchmarks against your own data and retail market.

Elements reviewed include:

• Performance of key metrics over time
• Benchmarks to the Industry
• Proper Campaign Set up
• Position & Bid Performance Review
• Landing Page & Ad Assessment
• Testing Schedule Review

Questions you’d like answers to…

• What is the ROI of your brand names versus non-brand names? How does that compare to other online merchants?
• What is my average bounce rate?
• Where can we increase ad spending to bring in more qualified traffic? Or, do we need to test new ad campaigns to improve ROI?
• What new campaigns should we develop?