What Makes Us Different?

Executing a successful Paid Search program means managing all the critical components of running an ad campaign.This includes the selection of media/list, the ad copy and the presentation of the products. What you hear most about Paid Search is the first and critical element of bid management, discovering which keywords to buy and at what price. This may mean throwing out hundreds or even thousands of keywords on the search engines to find a few words that generate a handful of conversions. So much time is spent managing the “long tail” and not enough time on the other, as critical elements of ad text and landing pages.

At Bright Cloud Marketing we take the discovery of strong keywords seriously - but we also review in great detail the ad copy and landing pages of your top, emerging ad campaigns. By concentrating on these campaigns - with active testing - we believe we can generate more revenue and new customers without having to spend more time than is necessary on managing the “long tail”.

We also believe that finding affordable help running Paid Search should not be so difficult. Read on.
Our Solutions - Outsource or Supplement Internal Efforts?

Outsource or Supplement Internal Efforts?

Are you looking to outsource your Paid Search efforts or find a trusted partner to assess your campaigns on a consistent basis? Bright Cloud Marketing offers both through our Paid Search Management or Monthly ScoreCards.

Paid Search Management includes:

• Program Review
• Account Set up and Deployment
• Keyword Development
• Creative Copy Development
• Management of Inbound Links
• Bid Management
• Landing Page Review
• Competitive Review
• Weekly Analysis and Benchmark Report

Not every merchant can or wants to kick off a paid search program. Monthly ScoreCards are designed for merchants looking for an assessment of their program. The goal is to identify new testing opportunities and ways to expand current efforts. The assessment includes a review of your paid search performance - the set up of the campaigns, ad text, keywords and landing pages. It’s an inexpensive and valuable assessment that is most impactful when produced every month.

Call or email us at Bright Cloud Marketing to see which solution will best meet your company’s goals.

Bright Cloud ScoreCards provide a solid assessment of your paid search program or a detailed review of specific campaigns. Generated on a monthly or quarterly basis, Scorecards evaluate the main elements of a successful program and provide benchmarks against your own data and retail market.

Elements reviewed include:

• Performance of key metrics over time
• Benchmarks to the Industry
• Proper Campaign Set up
• Position & Bid Performance Review
• Landing Page & Ad Assessment
• Testing Schedule Review

Questions you’d like answers to…

• What is the ROI of your brand names versus non-brand names? How does that compare to other online merchants?
• What is my average bounce rate?
• Where can we increase ad spending to bring in more qualified traffic? Or, do we need to test new ad campaigns to improve ROI?
• What new campaigns should we develop?